About Us

 

About us International Ltd

 

There’s not a day that goes by when tens of thousands of anglers across the globe go fishing armed with a variety of products from the Fox International portfolio.

With the Fox, Matrix, Specialist, Predator and Fox Rage brands covering disciplines such as carp, Match, coarse, traditional predator and modern lure fishing, Fox International is firmly established as one of the leading tackle manufacturers in Europe.

The company originates from Essex, UK, where Cliff Fox launched his first ever Fox International angling product – a metal ruler showing size limits of certain species of fish caught in UK matches (when anglers had to fish to a set of size limit rules).


Sales of the product were good and encouraged Cliff to expand into other products from his small rented workshop, which was close to the company’s current HQ in Hainault, Essex. The first product to bear the ‘Fox’ name came in 1967 was a metal baitdropper. The company soon outgrew its original rented workshop, forcing Cliff to move to new premises, which are still today the company’s UK headquarters. The company continued to grow in the year proceeding its move to UK headquarters and was forced to open up a huge European distribution plant in Meer, on the Belgium/Dutch border in addition to the Hainault offices. Fast forward to 2015 and Fox International now employs over 100 people, spread across the UK and Europe, including a dedicated on-the-road sales team, a team of expert marketing and media personnel, a specialist design department including an impressive CAD product development team and a strong team of angling consultants across Europe.

In recent years the company has continued to grow from strength to strength and now currently sells well in excess of 3,000 products in over 30 countries, including the USA, Japan and Russia. The Fox portfolio of brands has a number of flagship products that help to reinforce a formidable reputation for innovation and quality. In the carp market, items such as Micron bite alarms, Flatliner bedchairs, Edges accessories, Supa Brolly shelters, FX11 reels and Rapide PVA bag systems have all contributed to Fox being widely regarded as ‘the brand’ to own. In addition Matrix also has a number of standout products including Super Box seat boxes, Evolution feeder systems, Quad Rollers and 3D seat box accessories. Furthermore, Fox Rage has fast become a firm favourite with the modern predator angler offering a wide range of top quality products for lure angling. With a host of soft and hard baits, rods, reels, clothing and luggage, Fox Rage is set for continued rapid growth over the coming years.

Fox International has a long heritage built on innovative, high quality performance products that have been designed by anglers for anglers and it is this ethos that will see the company continue to supply the products that our customers require and to the exacting standards that they expect of the team here at Fox...
The Faces Behind FOX
Product Development
Shaun Mcspadden
FOX UK Shaun Mcspadden
Product Development Director
Scott Day
FOX UK Scott Day
Carp Brand Manager
Matt Rand
FOX UK Matt Rand
Salmo Brand Manager
Sylvain Legendre
FOX UK Sylvain Legendre
Fox Rage Brand Manager
Product Design
Adam Taylor
FOX UK Adam Taylor
Product Designer
Mark Collins
FOX UK Mark Collins
Product Designer
Kyle Brindle
FOX UK Kyle Brindle
Product Designer
Media Team
Lewis Porter
FOX UK Lewis Porter
Group Marketing Manager
Harry Charrington
FOX UK Harry Charrington
Area Media Manager
JB Morel
FOX UK JB Morel
Media Coordinator
Benjamin Schoedel
FOX UK Benjamin Schoedel
Media Coordinator
Roy Vanstreels
FOX UK Roy Vanstreels
Fox Rage Media Manager
Craig Butterfield
Matrix UK Craig Butterfield
Matrix Media Manager
Consultant Team
Achim Schlussel
Achim Schlussel
Carp Consultant
Alexis Reim
Alexis Reim
Carp Consultant
Andreas Scherf
Andreas Scherf
Carp Consultant
Andy Maker
Andy Maker
Carp Consultant
Chris De Clercq
Chris De Clercq
Carp Consultant
Chris Rose
Chris Rose
Carp Consultant
Dean Brookes
Dean Brookes
Carp Consultant
Hannes Novak
Hannes Novak
Carp Consultant
Hans van den Brink
Hans van den Brink
Carp Consultant
Honza Hubka
Honza Hubka
Carp Consultant
Ian Chillcott
Ian Chillcott
Carp Consultant
Jarda Těšínský
Jarda Těšínský
Carp Consultant
Lee Morris
Lee Morris
Carp Consultant
Marian Sura
Marian Sura
Carp Consultant
Mark Bartlett
Mark Bartlett
Carp Consultant
Mark Noorman
Mark Noorman
Carp Consultant
Mark Pitchers
Mark Pitchers
Carp Consultant
Markus Rosenberger
Markus Rosenberger
Carp Consultant
Mauro Pitorri
Mauro Pitorri
Carp Consultant
Meik Pyka
Meik Pyka
Carp Consultant
Nicolas Levine
Nicolas Levine
Carp Consultant
Peter Schwedes
Peter Schwedes
Carp Consultant
Peter Simonic
Peter Simonic
Carp Consultant
Reolof Schut
Reolof Schut
Carp Consultant
Richard Shelley
Richard Shelley
Carp Consultant
Rob Hughes
Rob Hughes
Carp Consultant
Stefan Hanff
Stefan Hanff
Carp Consultant
Steve Spurgeon
Steve Spurgeon
Carp Consultant
Tobias Pfliegel
Tobias Pfliegel
Carp Consultant
Tom Maker
Tom Maker
Carp Consultant
Fox International Syndicate